The Advanced Portfolio Evaluation.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
“A movie isn’t a political movement, a party or even an article. It’s just a film. At best it can add its voice to public outrage.”- Ken Loach
Ken Loach was born on the 17th of June 1936. A British born film director Loach tackled the view of realism. His talent to make films which sometimes appear so real that it comes across unscripted allows the audience to connect with the film. Not only does Loach try and show the actors at there most natural but he emphasises the genuine connection between each character in scenes. Other Famous socialist directors would be Mike Leigh and also Andrea Arnold.
I researched Ken Loach and found a review on his work. Looking for Eric (2009)
http://www.uncut.co.uk/film/ken_loach/reviews/13162
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The Advanced Portfolio Evaluation.
Another British born film director is Mike Leigh, having been trained at the Royal Academy of Dramatic Art Leigh was well on his way to success and breaking into becoming and award winning screen writer. Social realism being his passion, Leigh is able to show this to the audience in such away it comes across with little effort. Although Leigh has been accused of sometimes belittling his characters and making them come across inadequate they are just ordinary people that are not necessarily seen as ‘film stars’
I have found an interview with Mike Leigh in which he talks about his take making his films and how he likes to produce his work.
http://www.youtube.com/watch?v=xGYh_re8C6I
Explaining how he likes to make his actors improvised when filming, we are able to understand how Leigh likes to work.
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• Before starting our short film project we studied Brief Encounter which allowed us to view social realism many years ago.
• David Lean the director of Brief Encounter used the idea of social realism to its fullest although in this day and age it is seen as quite a simple story, adultery not being seen as a big subject today. The story could be a metaphor to what women had done during World War 2. Having to take the males place in the work area when they where fighting for our country, having a sense of freedom and then being unable to continue leading that style of living. Women were seen as the weaker sex in that time and unable to have any sort of life as they relied on there husbands to provide for the family home, we see Laura gain a sense of freedom in the film when she allows herself to have an affair with a man she hardly knows. Lean lets the audience see how women feel about being seen as inferior to men in general lifestyle
• The film shared the 1946 Palme d’Or at the Cannes Film Festival and in 2004 Total Film named it the 44th Greatest British film of all time.
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Brief Encounter Review
http://www.bbc.co.uk/films/2006/02/06/brief_encounter_2006_review.shtml
• Before starting our project our group decided to brainstorm the different area which we could base our short film around. As we had studied Social Realism in class we thought this would be the most sensible area to go into.
• Although we had not decided on a strict storyline we started by choosing a social realism topic. Bullying was the area we chose to look into. Also before shooting we spoke about the way in which we could show our films genre was social realism. Discussing areas such as clothing, locations, casting, makeup and also camera work as well and lighting.
• As we began to decided and gain more of an understanding of what our film would be about the idea of bullying would be very hard to come across realistic and true. So we decided to broaden the storyline and show a young boys life and what many young teenagers face in there daily routine.
• Jimmy (the main character) had to come across as being a loner with many issues in his life. We tried to show this by focusing on costume; trainers were brought by a member of the group and were worn to make him look unfashionable and geeky.
• Location was one of the most important areas that we hade to make look working class and realistic to the audience. Before filming each person in the group researched different areas which we could film in. I photographed locations that I think would work well, I received good feedback from my teacher though we was unable to use that specific area as each person in the group had trouble arriving in each town, as all of use live is different areas. We decided to film most of the footage in Haywards Heath town as it was the most suitable.
• We decided to use a monologue in the film; we wanted the character to have an effect on the audience and for them to feel as if they knew Jimmy.
• The camera work was a big part of our project as the character had little interaction with anyone we had to show Jimmy in different areas using different camera angles and camera shots. We used a lot of extreme long angles to show his surroundings that the character was in. I think this worked well although the camera work was simple it allowed the audience to concentrate on the monologue and they were able to understand what Jimmy’s life was like being an outsider and alone for much of his life.
• As the storyline was quite simple we also decided to combine the idea of social realism with romance. Adding to the storyline that Jimmy had a crush on a young girl at his school I think this allowed the audience to see a more emotional, loving side to the character.
2. How effective is the Combination of your main product and your ancillary tasks?
• Throughout making our project we knew that after finishing the film we had to design a poster that would work well and promote the film to the best of its ability.
• I decided to research Mike Leigh and also Andrea Arnold as we had decided to make a social realism film I felt that these directors would be very helpful.
• In 2009 Andrea Arnold won a British Independent Film Award for best director for Fish Tank. Being brought up on a council estate herself Arnold was able to portray a very realistic view of what life can be like for many young teenagers.
A simple story of a young girl aged 15 with her daily struggles in her life, based in Essex Arnold shows Mia (the main character) in a society that is surrounded by class and gender. As an audience we are able to see what the young teen has to go through in the environment that she has been brought up in, from fighting with her mum to general relationship struggles.
The poster of this film was a very important factor, having to gain the audiences attention and make us feel as if we could relate to what the film may be about. I think the target audience would be 13-18 years of age, in my opinion I think that the poster does interest its audience; although it does not give much away I think we are curious about what it entails. Though I do think that the poster could be improved slightly, as a social realism film the poster appears airbrushed and there is a lot of colour used this being the opposite of what we would expect from the genre of film. I feel that the title works very well for the poster as it may be a metaphor to what the young girl may be feeling, as if she is a big fish in a small place relating to her environment and feelings.
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• All three people in our group chose to make an individual draft of a post that each of up thought would work well. After doing this we all decided on the poster that I had designed. A photograph of the right side of Jimmy’s face with a plain background showing the audience the bruising of his face. Using Photoshop I edited the poster and added text.
• This was the final poster that I designed, although the poster was effective and the bruising looked very realistic, after receiving feedback the poster had confused people. The general feedback was that people did not understand why there was bruising on the side of his face, as we had change the storyline slightly when making the film the idea of bullying what not the main idea.
• Therefore we decided to change the poster and go for a slightly different effect. Using a low angle from his shoulders to the top of his thigh the photograph allows the audience to see he is carrying his doll without giving too much away. The text is also quite simple which fits in well with the storyline.
• The tagline ‘one small friend, one large friendship’ gives a clue into what the film may be about without explaining too much, which lets the audience question what the film could be about and make them want to watch.
• When deciding which colour to use for the background we wanted it to be quite simple as the photograph of the main character had to stand out, a light grey colour was chosen to also give some indication to the audience about what his life may be like. Also as the doll is a big part of the film we wanted to draw attention to this, creating a simple title, tagline and little writing included, I think this helped the doll to become a main object of the poster.
• As a whole I think that the poster works very well, although it is quite simple I think together with the framing, title and straightforward text it fits well with our film. Making the audience question what the film may be about was the main thing that we hoped to achieve. Therefore I think we have created a poster that complements the film very well.
3. What have you learned from your audience feedback?
• Before producing our film we discussed possible ages that we could target our product at. After talking about different ages we came to the decision of the age 12-18 as I think that this age group would be able to relate to the storyline.
• We started a group on a social networking site to try and find area of our film that we could improve on or change, we had a lot of good feedback about our film; many people said they liked the fact that there was a voice over as it allowed them to understand what the character was feeling and showed his emotions very well.
Here are a few things that people enjoyed about our short film
• Music- from the feedback we found that people thought that the music worked well as it gave the audience an insight into his loneliness
• Variety of angles- we tried to show different angle throughout our film to make it more interesting, this helped as some of the audience said it kept them entertained.
• I feel that the storyline was one of thee biggest things that people liked, as there was a sense of mystery the audience felt as if they wanted to carry on watching.
We also received some helpful critique about the film, this was very useful as it let us know what we could improve on if we ever done it again.
• As there was a monologue over the film we had quiet music in background, although the film was very short some people found the music repetitive.
• As we had been given a slightly broken tripod we some parts of the film look slightly awkward, not being able to make the camera move smoothly when filming was a major interference in our work. And some of the audience picked up on this.
• The lack of interaction with anyone was a big area which many thought we could improve on although it was meant to show his daily life I think that if the main character was to have spoken to someone it could have made the film more interesting.
4. How did you use media technologies in the construction, and research, planning and evaluation stages?
• One of the main things I think I have improved on this year is camera work, before shooting I made a detailed storyboard with shots that would be included in our film I think this was a big help to the group as it allowed us to keep organised and allowed us to not waste time. The storyboard being a big help let us see stage by stage what camera work had to be done, as I was in a smaller group this year I found that I was able to have more input into producing our film and was able to share opinions as to which camera angle/shot would look good. Though there were certain areas of the camera work that may be improved on such as the white balance for example, we had not set this which made our film look slightly yellow in some areas though it is an easy mistake to make I think that the film would work much better if this was not the case.
• The blog was another area that I thought worked very well in our group, I found it much easier and a lot more helpful to use compared to last year, the fact that we could gain feedback from our teachers was a big help out to the group. Also we were able to upload photographs, video clips and also link to websites I think this made our blog a lot more inviting and nicer to read.